We expect that this will be popular with customers and change their view of fuel prices on the motorway network, but we want to ensure we have proper research before considering a wider roll-out. The sites we have chosen are in different parts of the country, they’re very popular sites and the trial will deliver significant value to thousands of customers as a result.

Initially, we are lowering prices by 8p a litre for the trial, reducing the cost of the average tank of fuel by around £4. That means we will be a few pence cheaper than the average local petrol station and just 5p above the average supermarket price.

The trial fuel price drop will be on the private forecourts at Bridgwater on the M5, Frankley (N and S) on the M5, Lancaster (N and S) on the M6 and Donington Park Services on the M1, and will be available to cars and vans only.

We recognise fuel prices are higher than customers would like. We are listening to them and want to help them. If we can sell more volume, we can support reduced prices. The fuel price includes several elements, including oil price and taxation. Fuel prices at MSAs reflect several factors:

• We do not sell the volumes that supermarkets do and therefore do not get the same discounts they do.
• Unlike supermarkets and local petrol stations, MSAs have to deliver a number of services 24/7. These include toilets, showers, hot and cold food and beverages, parking and the convenience of not having to leave a motorway to get fuel. The need to meet the costs of these means there will always be a difference in pricing.

Our trial will hopefully reduce these differentials and deliver value.

Our customer research shows that drivers believe fuel prices at motorway service areas are much higher than locally or at supermarkets.

Customer satisfaction is core to Moto, so we are trialling more competitive pricing to offer value to people at a time when finances are under pressure due to the impact of COVID-19 and will continue to be so.

The fuel price drop will initially be a three-month trial.

The fuel price includes several elements, including oil price and taxation. Even if any of these should rise, we are committed to remaining competitive against supermarkets and local petrol stations.

No. Electric vehicle charging is not included in the fuel price drop trial.

We operate BP forecourts as a franchisee so this is our pricing decision not BPs.

Some of our forecourts are operated by third parties who set their own prices. We are lowering prices at our sites.